Don Converse

Don Converse

Tuesday, August 14, 2007

TEAMQUEST

Good customer service takes teamwork. Good organizational leaders inspire their teams with innovating ideas for good customer service and listen to the ideas of their team. Most importantly, they treat their team members just as they wish them to treat each other, as internal customers! Here is one person's philosophy for managing customer service using the first letters in the word - TEAMQUEST.

“T” Train to Keep A "Can Do" Spirit– It may sound corny but, if you are like me, maybe you are also tired of the “We can’t do that.” attitude from customer service people, or worse, your own customer service people. An inspirational people skills training course is a good start, however, the leader must be the key to a "Can Do" spirit. If you can’t inspire your team with your vision and a sense of purpose and direction, no amount of training will change an attitude of indifference. Then you will never see your vision come to life.

“E” Excel in Service - What is service? Service is a process that requires constant strategic maneuvering, patience, and leadership. Communicating an emotionally and intellectually resonant sense of purpose, together with the outcome you want to achieve, will ignite the passion for customer service your team will need to enthusiastically embark on the journey with you. Stronger interpersonal relationships, along with improved processes, can be a winning combination for any organization that wishes to be more successful.

“A” Attitude, positive attitude in all we do – It is important that customer service become part of the company culture to be able to attract and sustain the loyalty of their customers. This customer service attitude may especially be important for employees that interact with internal as well as external customer daily. Tell stories from your customer’s perspective. How will your team’s positive attitude make an impact on specific moments in the customer’s everyday life? Answering customer questions can be done in many ways, but should always be done with a smile.

“M” Motivate each other daily to be at our best – Internal Customer Service = Successful leaders. Your colleagues are your customers and should be treated as such. From CEOs to presidents, to front-line managers, mastering the art of balancing reason and emotion to inspire action and change is a necessary part of directing people. You cannot motivate people to change, but you can inspire them to tap into their own internal motivations. According to the Center for Creative Leadership, lack of sensitivity to others is the most cited reason that leaders fail.

“Q” Question our customers – In any experience, organizations spend far more time explaining what they are innovating and how the process will work than the reason they are innovating. The key to innovating customer service is not so much in using one specific tool but in taking a balanced approach in all your communications, one that employs rational and emotional persuasion every step of the way. In dealing with both internal and external customers, how can you understand needs if you don’t ask? Otherwise, they are just perceived needs. Do not assume you know what the problem is!

“U” Understand customer needs – The negative impact of poor customer service is being reflected in the bottom lines of several companies in various industries. Customer service is the interaction between an individual(s) or an organization and customer in an attempt to provide a quality service and, in turn, produce a satisfied customer. You are setting the tone for the rest of the team.

“E” Exceed our customer's expectations Not only are companies more demanding than ever, customers are also more demanding. They demand that customer service professional be both a technically savvy and people persons. It makes providing customer service an unforgiving endeavor in the new economy. According to some studies, the main reason customers leave companies is caused by an attitude of indifference by the company’s employees.

“S” Strive for the highest possible standards – A well-articulated, emotionally and intellectually resonant purpose can give your team the resolve it needs to strive to do well. But fear of the unknown is still a powerful emotional barrier to action. To fully energize and inspire people for the journey ahead, you need to describe the outcome of their efforts as meaningfully and vividly as you can.

“T” Thoughtfulness and professionalism always – Many of you have experienced the exasperated attitude of a customer service person who only wants to fix the problem and not deal with the customer. Not only has this person not taken the time to explain the problem, but has been short to the point of rudeness with their customer, all the while looking at their watch and rolling their eyes. They leave the customer frustrated hesitant to ever deal with the company again.

However, many have also had positive experiences with customer service personnel. These professionals listened to the customer’s concerns and descriptions of the problem, went to work on what he or she perceived to be the source of the problem, all the while explaining his or her approach. After correcting the problem, malfunction, or glitch, they show the customer how to avoid the problem in the future. This leaves the customer with a good feeling about the company. Remember, employees and managers are also customers – internal customers.

Positive team spirit and leading by example can result in great internal and external customer service for your organization.

DJC

1 comment:

Lady of the Latte said...

Usually, I am pretty open and flexible about business transactions. I always commend good customer service and rarely, do I ask to complain even when called for.

Recently, due to my vulnerable emotional state since my mother's death, I have been even more aware of the difference between customer service and DISservice.

In dealing with the administrivia that is required after someone die's, I have had to talk to several customer service agents. You would be appalled (I was) at the lack of simple courtesy extended to a grieving relative.

My oh-do lengthy dealing with a customer rep for Earthlink was almost comical if it wasn't so painful. If major corporations are going to use inexpensive labor forces (such as these employees based in India) couldn't they use some of the money they are saving to TRAIN these people in customer service beyond what is written in their by-rote handbooks????

I almost ended the call by screaming, "She's dead for crying out loud. Don't you get that?"

Fortunately for my sanity, there have also been a few people on the phone who were gracious and kind when I explained that I was cancelling an account due to Mom's passing. Whew.

Since I think we are all customers of Spirit, it would be nice if we all applied some of your guidelines to our daily lives.